How to Drive 150% Traffic Growth Using the GRAP Framework With Nadya Khoja From Venngage [AMP 174]
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- GRAP Framework: What it is and how it works
- Goals: Grow faster, get more links, and create better content for conversions
- Research: What is search engine optimization (SEO)? What content gets best conversion rates, drives traffic? What keywords rank?
- Authority: Brand mentions from credible sources, quality press links, and data-driven, unique, and compelling content
- Promotion: Outreach, optimization strategies, content clusters, and backlinks
- Company Culture: Tie in themes and trends (i.e., Harry Potter and Game of Thrones) to give data a narrative
- EAT: Google’s take on ranking content customers want to consume should include expertise, authority, and trust
- “I’m a big fan of frameworks and using different acronyms to create ways to remember methods and approaches for driving different results.”
- “Goals: Breaking down what you’re actually trying to achieve and not trying to do everything at once.”
- “...Subconsciously, even if you don’t know much about Google, chances are you only want to credit relevant content.”
- “With any type of content, traffic is, in itself, a metric of praise.”
How to Drive 150% Traffic Growth Using the GRAP Framework With @NadyaKhoja From @Venngage
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You’re listening to the Actionable Marketing Podcast powered by CoSchedule. The only way to organize your marketing in one place. Helping marketers stay focused, deliver projects on time, and keep their entire marketing team happy. Nathan: If you ask any given content marker what their biggest concern is right now, there’s a good chance they’ll tell you it’s that they’re not getting enough traffic. Between declining organic reach on social media and increased competition in search, the struggle is real for all lot of marketers right now. That’s why I’m so excited about this conversation with Nadya Khoja from Venngage. Her team consistently produces great work that drives tons of traffic, and it’s all thanks to a simple yet ingenious system she’s developed called the GRAP framework. It’s a clear process for creating and promoting content that gets attention and delivers results, which is evidenced by the fact that her team has used this very process to achieve 150% year over year growth. Plus, it’s actionable enough that you can start applying it to your own work right now, with really nothing more than a little bit of effort and a commitment to succeed. Here’s Nadya to explain how it works. Hi, Nadya. Welcome to the show. Nadya: Hi. Thanks. Nathan: Would you mind taking a moment just to introduce yourself, and explain what you do over at the Venngage? Nadya: Yes. My name is Nadya and I head growth at Venngage. I’m the Chief Growth Officer here. Essentially, my responsibilities entail taking care of revenue. I mostly manage the marketing team at Venngage, but also own some of the responsibilities around culture, as well for the team. So, partially management and alignment of the team but mostly the marketing and revenue side. Nathan: Got it. What we’re here to talk about today is something that you’ve coined over Venngage called the GRAP framework, which is a framework for boosting website traffic. Would you mind giving our listeners a brief overview of how the GRAP framework works and what it is? Nadya: Yes. I’m a big fan of frameworks and using different acronyms to create ways to remember methods and approaches for driving different results. The GRAP framework stands for Goals, Research, Authority, and Promotion. This is more specifically a framework for if you’re trying to drive organic traffic from any type of search engine like Google, Bing or whatever. But it can also be applied to any other channel that you’re trying to drive organic traffic from, whether that Facebook, Instagram, or whatever other methods that you’re using.![](https://media.coschedule.com/uploads/174_Nadya-Podcast-Graphics_quote-01.png?w=3840&q=75)
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